THE BOOK: What It's About

The Myth: Change Is a Matter of Willpower

Most people believe that if people want to make significant changes in their lives, those with greater willpower will be successful. Those who fail do so because they lacked something internally. They just didn’t have the drive or conviction to see their efforts through.

The Real Problem: People Don’t Know How to Change

We are constantly bombarded with recommendations on what to change, but we are never really taught how to make difficult changes.

We are told what we should change by friends and family, bosses and coworkers, magazines and TV shows, but then we are left without guidance. Once we know what results we want, how do we go about ridding ourselves of the bad habits we have accumulated over the course of our lives, and how do we replace those old behaviors with the new, superior ones? You’re Addicted to You not only helps you identify what change or changes you want to make in yourself, it then answers the question of “how?”

People want to change. They want to be thinner, healthier, more considerate of others, or more diligent. They want to be better parents, spouses, or leaders. People sincerely want to change, and they frequently even know what they want that change to be. They just don’t have a process to guide them through their change.

The only advice most people get when they are having difficulty changing is, “try harder.”

The Solution: Use the Techniques of Trained Professionals

We are all capable of changing ourselves. You’re Addicted to You gives you a concrete process with nine clear steps to make your change. These steps come from Noah Blumenthal’s educational and professional experiences.

As an undergraduate student in Psychology and then as a graduate student in Organizational Psychology Noah studied personal change and resistance and learned how a clear and effective process could greatly improve an individual’s ability to change. As an executive coach, he developed these processes and helped hundreds of corporate clients, business owners, salespeople and various individuals make difficult changes. He has enabled his clients to make changes to the effectiveness of their communication and relationships, the control they have over their emotions, their leadership style, and many other areas.

You’re Addicted to You shows you how ingrained behaviors act very much like addictions. Being addicted to your behaviors doesn’t make you a bad person. You may be an exceptional parent, spouse, manager, or leader, but even the best will sometimes struggle at getting better. We all have something we could change to make ourselves happier, more effective and more fulfilled in life and in work.

The concept of addiction is important, because it puts personal change in a new context. It honestly states how difficult change is, and gives a real path to create that change.

You’re Addicted to You provides a process for self-transformation. Just think what you could do with a system that guides you to identify valuable changes you need to make in your life, make those changes effectively, and sustain them over time.

In the words of the author:

"Anyone can change. I wish you luck in making your change journey exciting, rewarding, fun and, most of all, successful."

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