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The hugely accessible guidebook to achieving optimum performance by breaking behavioral addictions from today’s leading executive coach

You’re Addicted to You
Why It’s So Hard to Change—and
What You Can Do About It

by Noah Blumenthal

New Hyde Park, NY—February 20, 2007—How many times have you caught yourself doing something dumb—again? You swore the last time was the last time…but it turns out it wasn’t. Why? There is no magic pill for changing your ingrained behaviors. People often try to treat their behavioral addictions the way they would treat a common cold. Take a couple aspirin, and it will disappear.

According to top executive coach and author, Noah Blumenthal, “It’s not a lack of willpower. The real problem is that we’re so thoroughly conditioned to act in the old negative ways, even though we know they’re harmful. In fact, the hold these behaviors have on us is so strong that they are essentially like addictions. And over time they’ve become so deeply ingrained that, like it or not, they have become a part of us. In a very real sense we’re addicted to ourselves.”

But self-addiction can be broken. For more than 10 years, Noah Blumenthal has been studying personal change and training his clients—including companies in the Fortune 500, universities and not-for-profits—on how to break their addictive and harmful behaviors. Now, he’s making his proven system available to the public in his new book You’re Addicted to You: Why It's So Hard to Change—and What You Can Do About It (Berrett-Koehler Publishers; April 2007; $15.95).

In You’re Addicted to You, Mr. Blumenthal outlines his successful “Circles of Strength” approach, a three-stage strategy which includes 1) Raising Awareness, 2) Building Support and 3) Taking Action. Properly applied, this system can help conquer and control damaging behaviors like anger, workaholism, risk aversion, negativity, overeating, under exercising— just about anything.

Mr. Blumenthal offers tools and techniques for becoming more aware of our self-addictions and their impact on ourselves and others. He explains how to ask for specific types of support from friends, family, and coworkers. And he shows how to create strategies to disrupt self-addictive behaviors and replace them with more positive ones.

“The process for breaking self-addictions takes effort, but it can be done,” said Mr. Blumenthal. “These exercises and strategies are designed to help individuals overcome their self-addictions, make the changes they want in their lives and become the people they want to be. Individuals from all walks of life can follow this system to improve performance in the workplace, at home, in relationships with friends and family, and more.”

“For the person who wants to change but can’t seem to make it happen, [Noah Blumenthal’s You’re Addicted to You] is a must-read book,” said Ross Tartell, PhD, Director Team Leader, Pfizer Inc. “In my thirty years of coaching and counseling, I have never seen such a fresh and practical approach. The perspective and tools will enable you to turn personal intention into productive reality.”

Everyone knows what they want to change. In You’re Addicted to You, Mr. Blumenthal shows readers exactly how to change.

Noah Blumenthal is the founder and president of Leading Principles, Inc., an executive coaching and consulting company that helps people discover fresh perspectives so they can make better decisions. He specializes in the development of exceptional leaders and teams, helping them realize the best in themselves so that they are more confident, energized, and productive in their work. With over a decade of experience counseling Fortune 500 companies and top universities, Mr. Blumenthal helps organizations and individuals increase their performance and surpass their goals.

You’re Addicted to You: Why It's So Hard to Change—and What You Can Do About It
By Noah Blumenthal
Published by Berrett-Koehler Publishers, Inc. ISBN: 978-1-57675-427-6
Paperback Original $15.95
Number of Pages: 200 Publication Date: April 2007